Privacy Policy

Who we are

Buffalo River Field Guide ("we", "us", or "our") operates the website buffaloriverfieldguide.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site, how we use it, and the choices you have.

Information we collect

We collect two kinds of information:

• Information you give us. If you fill out a form on the Site — for example, our contact page — we receive the name, email address, and message you submit so we can respond.
• Information collected automatically. When you visit the Site, we and our service providers automatically collect standard log and device information such as your IP address, browser type and version, operating system, referring URL, the pages you view, the date and time of your visit, and how you interact with the Site. This is collected through cookies and similar technologies.

How we use information

• To operate, maintain, and improve the Site.
• To respond to messages and inquiries you send us.
• To measure how visitors find and use the Site (analytics).
• To display advertising that helps support the Site.
• To protect against fraud, abuse, and security incidents.
• To comply with applicable laws and legal requests.

Cookies and similar technologies

We and our advertising and analytics partners use cookies, web beacons, and similar technologies to collect information about your browsing activity over time and across third-party websites. Most browsers let you refuse or delete cookies through their settings. Disabling cookies may affect parts of the Site.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to understand how visitors use the Site. Google Analytics uses cookies and similar identifiers to collect information such as pages visited, time spent on pages, referring sites, and approximate geographic location (derived from IP address). This information is transmitted to and stored by Google on servers that may be located outside your country of residence.

We use this information in aggregate to understand traffic patterns and improve the Site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Learn more at Google's Privacy & Terms.

Google AdSense

The Site uses Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this Site and other sites on the internet.

Third-party vendors and ad networks may also use cookies, web beacons, and similar technologies to collect or receive information from the Site and elsewhere on the internet, and use that information to provide measurement services and target ads.

You can opt out of personalized advertising by visiting Google Ads Settings, or you can opt out of some third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info/choices.

How we share information

We do not sell your personal information. We share information only with:

• Service providers that help us operate the Site (hosting, analytics, and advertising partners described above), under appropriate confidentiality and data-handling obligations.
• Authorities or other parties when required by law, subpoena, or to protect the rights, property, or safety of us, our users, or others.

Data retention and security

We retain information for as long as it is needed to provide the Site and for legitimate business or legal purposes. We use reasonable administrative, technical, and physical safeguards to protect the information we collect, but no method of transmission over the internet is 100% secure.

Your choices

• You can refuse or delete cookies through your browser settings.
• You can opt out of Google Analytics using the link above.
• You can opt out of personalized advertising using the links above.
• You can contact us at any time to ask what information we have about you, or to request that we delete it.

Children's privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact

Questions about this Privacy Policy? Reach us through our contact page.